Thursday, December 20, 2007

Why are You Performing at Music Showcases?

Why are you performing at music showcases and open mics? Seems like a stupid question, but all to often I see a bunch of recording artists, rappers and bands performing at music showcases in front of a bunch of other recording artists, rappers and bands. Even worse is when these acts pay hundreds ($100s) even thousands ($1,000s) of dollars to perform for 3 to 5 minutes at a big record pool meeting or music conference, but will not invest a dime in effective marketing and promotions online or off.

Performing at a music showcase or open mic is great if you're doing it with a purpose and calculated intent. ONE -you should do it for the love, yes for the love of performing. TWO -you should do it to build your fan base. To build a fan base you must market and promote yourself. If you're not sure how to do this download either the Atlanta Music Industry Connection or Los Angeles Music Industry Connection Ebooks. THREE -you should perform at music showcases and open mics to network with your peers and other music business professionals.

Peforming at a music showcase in an effort to get signed to a major record label is a waste of time and a shot in the dark at best.

According to Tim Clark, music manager to Robbie Willams says ''I would be very wary about signing... to any major at the moment." "Mr Clark said the internet offered opportunities for artists to reach their fans direct without the need for major labels." "...we have a fantastic opportunity of getting to a fanbase direct. What we really don't want is the dead hand of multinationals throttling these brilliant opportunities, he said."

New Music Business Model Video by JaWar

Music Business: Make Money Online Video by JaWar

Why are you performing at Atlanta Music Showcases & Open Mics?

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