Monday, February 28, 2011

Music Business - Breaking Into Radio

You already know this one, but I have to get it out of the way. Most of the top on-air talent started as interns and paid their dues. This has helped to create a fraternity sort of process for the profession of on-air personality.

Given that the industry is changing you may be in great position to take advantage. Now commercial radio is moving toward greater syndication of popular personalities who may have never interned, but because of their "fame equity" -as coined by John F. Christmas Entertainment and Sports Attorney they are in a position to become an on-air personality.

Ok, I said all that to say I'd strongly suggest look into Internet and/or Satellite Radio. More markets will continue to be fragmented as people want very specific programing. Commercial radio doesn't have the bandwidth to fulfill those needs. In addition, Internet & Satellite Radio gives you global reach.

Start where you are and grow from there. You may start a podcast, live video stream or other internet radio station.

Music Industry Connection
Music Business Contracts

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