According to Urban Network Digital Sales will account for 40% of the music purchased by 2012. Don't be fooled by the media hype -Chuck D said "can't trust it!"
No sells hurts the music industry, changing sells only means a changing business model. Those who refuse to change will be put out of business i.e. Tower Records and other major & mom and pop record stores and distributors, etc.
There's a new type of company that is emerging from the flames. This company is a media company that encompasses audio-visual experience. This company overstands the need to build solid-brands in niche markets. This new type of company then markets & promotes its' brand using many of the existing and emerging technologies to come for optimum exposure. Fans want more than merely music now they want a total experience. Those brands -artists/producers/songwriters/etc. that can deliver will emerge as the new leaders in the music industry those that don't will perish.
As we expand our creative imagination will learn to tap a wealth of resources to keep our brands, music and businesses moving forward.
You'll need a music business plan and music contracts to increase your chances for long-term success.